01 CONCEPT
Highlighting the warmth of a family-run hidden gem
We highlighted Hôtel la Bergerie’s “home away from home” feel by weaving its rich history and personal stories of the owners into the brand narrative. Playful design and heartwarming imagery brought familial connections to the forefront, positioning the hotel as the ideal cozy alpine getaway for families.
02 VISUAL IDENTITY
A playful and familiar feel
We created a visual identity that evokes the warmth and nostalgia of a family scrapbook, bringing cherished memories to life. With playful elements like handwritten fonts and illustrations of the hotel’s mascot, we crafted a unique aesthetic that reflects Hôtel la Bergerie’s inviting atmosphere. This approach highlights the hotel’s story, encouraging guests to connect with the brand and feel a sense of belonging.
The bright, playful colour palette for Hôtel la Bergerie draws inspiration from the warm, inviting tones of the hotel’s interior. It captures the essence of a cosy family retreat, evoking the joy and nostalgia of cherished moments. Complementing the scrapbook theme, the colours seamlessly blend with the hotel’s decor, creating a visually engaging experience both online and in-person, ensuring guests feel at home.
03 APPLICATIONS
Design that invites connection
We developed a range of brand applications, featuring whimsical illustrations on items like mugs, tote bags, wrapping paper, and door signs. Each piece was designed to enhance the welcoming atmosphere of Hôtel la Bergerie and create memorable, engaging experiences for guests.
social media
04 SOCIAL MEDIA
Turning Instagram Into a Visual Storybook
We reimagined Hôtel la Bergerie’s social media presence with a scrapbook-inspired design, creating a cohesive and inviting look. Through collage-style posts, hand-drawn fonts, and playful illustrations of the sheep mascot, we crafted a vibrant and engaging identity that captures the warmth and charm of family hospitality.
We carried the scrapbook theme into the look and feel of Hôtel la Bergerie’s Instagram feed. With white borders and a prominent presence of the sheep mascot, we crafted a vibrant and playful aesthetic that engages followers, evoking the warmth and nostalgia of a family holiday photo album.
